If you own an e-commerce website and doesn’t own a mobile
app, it is a high time to consider one in order to achieve lucrative results
and stay competitive in the current market. Mobile phones has become a
technological need that has lead every one of us to possess one and giving us
the power to gather the required information at our fingertips. Hence by leveraging
this extensity of mobile usage among the masses, e-commerce business can add
greater value and customer experience to their customers. Here are few reasons
why a mobile app is an absolute necessity for your e-commerce business.
Better Customer Experience
A default advantage that an e-commerce business gets from
mobile apps is better customer experience achieved through convenience. Let’s say
in the middle of the night your customer remembers that he wants to check on or
buy a particular product or even track the delivery after purchase, for such
needs just having a website falls short of adding value to the customers
experience as convenience is compromised. Even though websites are designed to
be mobile friendly these days the time taken to open a website on a mobile is
more when compared to apps, making them as a must have solution for an e-commerce
business.
Increased User Engagement
Study shows that 10 % of a mobile user’s time is spent on
e-commerce mobile apps (Source: https://jmango360.com/wiki/mobile-commerce-trends/)
which directs us that by increasing the engagement higher conversion rate can
be achieved. Apps are an effective way
to enhance user engagement enabling customers to be more loyal. Every customer
who has downloaded your app has a higher chance of purchasing your products.
The usability of mobile apps that features share links to social media platform
enables the customers to share their products and receive feedback from their
friends. This not only keeps a customer active but also facilitates free
promotions by promoting your business.
Effective Promotional Reach
Apps allow you to reach your targeted customer through push
notifications features. Notifications
about your new product or an offer can reach your target audience instantly,
thus giving you the opportunity to engage with the customers. These channels
are better than emails as there is no spam folder and the chances of the
message not being reached is minimal unless the notification option is turned
off. One of the promotional strategy currently used by e-commerce business is
they offer extra discount if purchased through mobile apps. Thus this channel
not only leads to purchase but also opt your customers to download your mobile
app. Many more promotional strategy can be implemented that can fulfill the
objective of purchase effectively.
Increased Conversion
The value adding nature of mobile apps through its
convenience, easy transaction, possibility of higher engagement amplifies the
rate of conversion. Apps convert 160% more when compared to traffic obtained through
mobile sites and 43% more when compared through desktop traffic (Source: https://tinyurl.com/yawqu6x3).
This clearly indicates that mobile apps results in higher conversion when complemented
with e-commerce website and significantly contributes to the revenue.
Mobile Apps when developed according to the business needs
with a focus on customer engagement will reap benefits many-fold. There is no
doubt that mobile apps enhances customer engagement as there are so many
features and strategies that can be deployed. Moreover with an upward trend of
mobile usage among the target customers and increasing purchases happening
through mobile apps indicates that it is necessary for any e-commerce business
to generate more revenue.
